I help scale DTC brands in the US

Driving sustainable and profitable growth through product innovation, brand strategy, performance marketing and partnerships

Launch or scale in the US faster

01
Driven by commercial results

Develop a unique positioning, messaging, pricing, and channel strategy to acquire the most profitable customers in the US. Clearly establish the category you operate in, the problem you solve, and the value you deliver.

02
Informed by consumer insights

My strategy is rooted in real consumer thoughts and behaviours, not guesswork. This approach is achieved through interviews with American customers, review mining, and the application of the Jobs-to-Be-Done framework.

03
Focused on execution and testing

All plans wil be executed either by me or by a network of trusted andtested agencies and freelancers. Utilise rapid testing and interviews to quickly learn which messaging or growth channel works and why.

04
Enhancing value proposition

I thrive on generating fresh ideas to elevate your product and its customer value proposition, using the power of customer insights and psychology to foster differentiation and drive growth.

Industries where my skills and passion intersect

How we can work together

I deliver the most value in projects that require strategic thinking and have clear measurable commercial outcomes.

Fractional CMO

I can step in to lead the entire marketing function 2-3 days a week, focusing on:
WHAT – Defining strategy and roadmap to drive growth
WHO – Building and managing the team, including agencies and freelancers
HOW – Establishing efficient collaboration

Marketing Consulting

I specialize in crafting positioning, messaging, and customer value propositions that resonate with US audiences and allow you to grow faster.

I can lead your US launch or expansion, including pre-launch activities, website rollout, social media readiness, and growth campaigns.

Advisory  

I support CEOs, marketing teams, and boards with marketing advisory services and executive coaching to accelerate growth, avoid strategic and executional mistakes, and effectively deliver growth strategies.

Achieve Your Goals with our help

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Discover my projects

My recent projects span the Fitness & Health, Food, and Luxury industries, with a focus on go-to-market strategies in the US and UK, rebranding, and performance and influencer campaigns.

Meet Our Team of Wordsmiths

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My experience at a glance

— 20 years of brand and marketing experience
— 10 years with top corporates: Nestlé, Orange, EE, and Intuit
— Full-time CMO on 3 occasions: Adzuna, CrowdJustice, and Nexford University
— Fractional CMO on 5 occasions: Oddbox, The Better Menopause, The Naked Pharmacy, CAROL Bike, British International School
— 9 years of leadership in product marketing
— Over 100 new product and service launches globally
— 10+ websites successfully re-launched
— 5 end-to-end branding projects executed
— Managed a £500m P&L at EE
— Executive MBA with Distinction from London Business School
— Certified coach and lifelong learner

ABOUT ME

Passion projects that made me a bettermarketer

Trained over 2,800 marketers on Udemy

I have designed, created, filmed, edited, and launched 2 courses on Udemy, attracting 2,800 students and achieving a 4.5 rating. These courses are 'AI in Marketing' and 'Multi-Channel Marketing Campaigns'.

UDEMY Courses

Launched an e-commerce in the intimacy space

I launched my own e-commerce selling intimacy-enhancing chocolates. So far, I've sold over 5,000 chocolates via DTC, using primarily organic viral strategies and collaborating with content creators on TikTok.

FOR PLAY CHOCOLATES

Grew my TikTok account to over 9,000 followers

To deepen my understanding of TikTok and content creation, I've begun producing short-form content and creating trending videos for TikTok, covering topics such as career, marketing, startups, and intimacy.

TIKTOK ACCOUNT

Frequently asked questions.

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What is coaching and how can it help me?
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Coaching is a process of working with a trained professional to achieve personal or professional goals. Our coaching services can help you develop new skills, overcome challenges, and achieve greater success in your business or personal life.

How does coaching differ from consulting or therapy?
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Consulting typically involves providing specific expertise or advice to address a particular problem, while therapy is focused on addressing mental health issues. Coaching, on the other hand, is focused on helping individuals achieve their personal or professional goals through a collaborative, goal-oriented process.

What kind of coaching do you offer?
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We offer a variety of coaching services, including business coaching, executive coaching, career coaching, and life coaching. Each service is tailored to meet the specific needs and goals of our clients.

How long does coaching usually last?
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The length of coaching can vary depending on the individual and their goals. Some clients may only require a few sessions, while others may benefit from ongoing coaching over a period of several months or even years.

How much does coaching cost?
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The cost of coaching varies depending on the type of coaching and the length of the engagement. We offer a range of coaching packages and pricing options to meet the needs of our clients. Contact us today to learn more about our pricing and packages.