Homesearch | Consulting

B2B | SaaS | Messaging | Go-to-market

Client

Homesearch is a B2B SaaS company for estate agents, offering property data, reporting, and lead generation tools.

Goal

Launch a new B2B SaaS product that allows estate agents to contact existing leads with market-relevant reasons and convert them into opportunities.

Approach

Full-fledged go-to-market plan including messaging framework, in-product messaging, sales materials, email automation, landing page launch, social media, and PR.

Result

Positive feedback and high conversion rates from the initial launch. Clarity and simplicity of messaging conveyed at various sales touchpoints.

Homesearch | Consulting

Context

Homesearch is a B2B SaaS company offering a suite of products for estate agents, comprising property data, reporting, and lead generation tools. While very successful with their Homesearch Pro product, they wanted support to launch a new product, Re:Contact, which allows the matching of data from CRM with on-market activity, thus generating highly effective nurturing strategies.

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Project

4-week project spanning 10 working days

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Deliverables

Full-fledged go-to-market plan including:

  • Sales plan
  • Pricing strategy
  • Product messaging framework
  • In-product messaging and product emails
  • Email automation for cold leads
  • Sales brochure
  • Landing page launch
  • Social media launch
  • Press release
  • Marketing video production
  • Training of the internal Marketing Manager

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Media links

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