The Naked Pharmacy | Fractional CMO
DTC | Health | Rebranding | UK scaling
Client
The Naked Pharmacy is Europe’s first plant-powered pharmacy that produces natural supplements.
Goal
Identify growth opportunities and deliver on rebranding.
Approach
New brand rollout across website, email, product, and social media. Growth plan using paid Social Media.
Result
Sustainable +200% growth quarter-on-quarter as a result of rebranding, improved conversion, and trust.
Context
The Naked Pharmacy is Europe’s first plant-powered pharmacy that produces natural supplements. However, the team was spending the investors’ money without delivering growth, so I was brought in to help identify growth opportunities.
Project
Interim CMO for 3 months
Deliverables
- Rolled out a rebranded website
- Scaled paid search and paid social media
- Launched email marketing and marketing automation
- Hired a team: Marketing Manager, Copywriter, and Designer
Rebranding showcase
Product redesign
Website
The website was designed and built by the Bureau for Visual Affairs.
Media link
Project showcase by Bureau for Visual Affairs