Luxury London | Advisory
Client
Goal
Help Luxury London accelerate their transition to digital by identifying digital and social media opportunities to enhance their digital presence and boost traffic.
Approach
Audit current digital channels and provide recommendations to improve the CRO, SEO, email, and affiliate channels. Provide team training on growth and experimentation. Develop a plan to start and scale a TikTok account.
Result
Successful implementation of the initiatives, including the seamless launch of the TikTok channel, to maximise the brand’s social media effectiveness and impact.
Context
Luxury London Media is an integrated media organisation that connects premium brands with high-net-worth individuals through direct print media, digital platforms, contract publications, and experience-led events. Current and former partners include the likes of Cartier, Harrods, Rolls Royce, Rolex, and Savills.
Deliverables
- Conducted an audit of current digital channels and provided recommendations to improve CRO, SEO, email, and affiliate channels.
- Led team training on growth and experimentation.
- Developed a plan to initiate and scale a TikTok account.